Web Site Traffic Statistics

Hawaii.com site traffic is measured by SiteCatalyst 13.5, the latest version of Omniture's award-winning web analytics solution for large, complex sites. Advertising is tracked by Online Ad Stream, a patented ad-serving technology, a product of 24/7Real Media.

In 2007:

• Membership increased by more than 125,000.
• 5 million client click throughs
• Over 630,000 total opt in members
• Over 37 million page views
  
• Over 5 million visitors
  

Visitors to Hawaii.com are destination specific, targeted and uniquely qualified to receive our advertiser's message.

Destination Specific-A Powerful URL: 42% of visitors to the site type in "Hawaii.com" or have book-marked the site for repeat visits

Targeted Web Initiatives: 38% of visitors to the site find Hawaii.com through the major search engines

Demographics-Top Time Zones: PST and EST zones fluctuate between #1 and #2 each month followed by CST and Europe.

Site Traffic Projections and Goals for 2008

• Membership will reach over 1 million members increasing by more than 126,000
• 4.7 million client click throughs
• Over 47 million page views
• Over 6 million visitors
• More than100 companies currently advertise on Hawaii.com

If you don't already have the Adobe Acrobat Reader software installed, you can download a free copy from the Adobe internet site. You only need to do this once.